Influencer Marketing Specialist
Charleston, SC, USA
Salary - Open
Job Description
OnMyWay is the first mobile app to pay people to not text and drive. Our company is built to stop the epidemic, which is the #1 killer of young adults.
You will be expected to have a track record in planning and delivering campaigns with creators and influencers across paid, earned and shared media. Ideal applicants should have an advanced knowledge of social media trends and technology and how digital/social media fit within the communications mix as well as a thorough understanding of how to design, execute, amplify and measure influencer campaigns and content.
You will be responsible for
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OnMyWay is the first mobile app to pay people to not text and drive. Our company is built to stop the epidemic, which is the #1 killer of young adults.
You will be expected to have a track record in planning and delivering campaigns with creators and influencers across paid, earned and shared media. Ideal applicants should have an advanced knowledge of social media trends and technology and how digital/social media fit within the communications mix as well as a thorough understanding of how to design, execute, amplify and measure influencer campaigns and content.
You will be responsible for managing, identifying and nurturing influencers with large followings, and ensuring that the team is implementing programs that are highly effective and creative with measurable outcomes. This role will give our clients counsel and help them understand and capitalize on the opportunity to build relationships, strengthen brand loyalty, and determine the best influencer marketing strategy based on metrics and for their particular brand.
The desired candidate must be passionate, driven and emotionally intelligent.
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You’ll spend time on the following:
Plan and deliver influencer campaigns including paid amplification and measurement strategy across all main platforms
Identify, negotiate and manage influencer network and talent across multiple channels
Facilitate development of strategic influencer-related activities for our clients
Understand the path to purchase through influencer campaign, and techniques to track and assess performance
Provide strategy and execute paid social campaigns
Proactively identify and drive opportunities to grow and expand our Influencer Relations work
Participate in new business pitches with energy and passion
Provide input and/or craft quality proposals, presentations, pitches or reports
Proactively contribute to the development and updating of case studies and other credentials materials
Importance of Requirements
Catergory |
Criteria |
Importance |
Job Title |
Influencer Marketing Specialist |
|
Years Experience |
1+ |
|
Required Skill |
Advanced knowledge of social media trends and technology |
|
Required Skill |
Advanced knowledge of how digital/social media fit within the communications mix |
|
Required Skill |
Thorough understanding of how to design, execute, amplify and measure influencer campaigns and conte |
|